@prefix foaf: .
@prefix wiki-cs: .
@prefix dbpedia-cs: .
wiki-cs:Remarketing foaf:primaryTopic dbpedia-cs:Remarketing .
@prefix dbpedia-owl: .
dbpedia-cs:Internetový_marketing dbpedia-owl:wikiPageWikiLink dbpedia-cs:Remarketing .
@prefix rdfs: .
dbpedia-cs:Remarketing rdfs:label "Remarketing"@cs ;
rdfs:comment "Remarketing je metoda c\u00EDlen\u00ED internetov\u00E9 reklamy, kterou nab\u00EDz\u00ED syst\u00E9m na PPC kampan\u011B Google AdWords. Jedn\u00E1 se o jednu z mo\u017Enost\u00ED, jak oslovit konkr\u00E9tn\u00ED c\u00EDlovou skupinu lid\u00ED, kte\u0159\u00ED ji\u017E jednou p\u0159i\u0161li na webov\u00E9 str\u00E1nky zadavatele remarketingu. Remarketing je n\u011Bkolikr\u00E1t \u00FA\u010Dinn\u011Bj\u0161\u00ED ne\u017E jin\u00E9 druhy PPC reklamyTato metoda spo\u010D\u00EDv\u00E1 v zac\u00EDlen\u00ED na u\u017Eivatele, kte\u0159\u00ED n\u011Bkdy v minulosti nav\u0161t\u00EDvili web zadavatele."@cs .
@prefix owl: .
dbpedia-cs:Remarketing owl:sameAs dbpedia-cs:Remarketing .
@prefix xsd: .
dbpedia-cs:Remarketing dbpedia-owl:wikiPageLength "3371"^^xsd:nonNegativeInteger .
@prefix prop-cs: .
@prefix ns8: .
dbpedia-cs:Remarketing prop-cs:wikiPageUsesTemplate ns8:Upravit ;
dbpedia-owl:wikiPageWikiLinkText "remarketing"@cs ,
"Remarketing"@cs ;
dbpedia-owl:wikiPageOutDegree "4"^^xsd:nonNegativeInteger .
@prefix category-cs: .
dbpedia-cs:Remarketing dbpedia-owl:wikiPageWikiLink category-cs:Reklama_na_Internetu ,
dbpedia-cs:Google ,
dbpedia-cs:YouTube ,
dbpedia-cs:Google_AdSense .
@prefix prov: .
dbpedia-cs:Remarketing prov:wasDerivedFrom .
@prefix dcterms: .
dbpedia-cs:Remarketing dcterms:subject category-cs:Reklama_na_Internetu ;
dbpedia-owl:abstract "Remarketing je metoda c\u00EDlen\u00ED internetov\u00E9 reklamy, kterou nab\u00EDz\u00ED syst\u00E9m na PPC kampan\u011B Google AdWords. Jedn\u00E1 se o jednu z mo\u017Enost\u00ED, jak oslovit konkr\u00E9tn\u00ED c\u00EDlovou skupinu lid\u00ED, kte\u0159\u00ED ji\u017E jednou p\u0159i\u0161li na webov\u00E9 str\u00E1nky zadavatele remarketingu. Remarketing je n\u011Bkolikr\u00E1t \u00FA\u010Dinn\u011Bj\u0161\u00ED ne\u017E jin\u00E9 druhy PPC reklamyTato metoda spo\u010D\u00EDv\u00E1 v zac\u00EDlen\u00ED na u\u017Eivatele, kte\u0159\u00ED n\u011Bkdy v minulosti nav\u0161t\u00EDvili web zadavatele. Technicky reklama funguje tak, \u017Ee u\u017Eivatel\u00E9, kte\u0159\u00ED nav\u0161t\u00EDvili webov\u00E9 str\u00E1nky, jsou ozna\u010Deni pomoc\u00ED cookies (jejich prohl\u00ED\u017Ee\u010D si tyto cookies ulo\u017E\u00ED) a tyto cookies jsou pak p\u0159i\u0159azeny do tzv. Seznamu u\u017Eivatel\u016F. Pouze u\u017Eivatel\u00E9, kte\u0159\u00ED jsou za\u0159azeni v dan\u00E9m seznamu, n\u00E1sledn\u011B uvid\u00ED spu\u0161t\u011Bnou reklamu ve form\u00E1tu bannerov\u00E9 reklamy \u010Di textov\u00E9ho inzer\u00E1tu. Jedn\u00E1 se tedy o znovuosloven\u00ED t\u011Bch, kte\u0159\u00ED ji\u017E jednou byli na webov\u00FDch str\u00E1nk\u00E1ch.Remarketing mohou vyu\u017E\u00EDt ti, kte\u0159\u00ED maj\u00ED \u00FA\u010Det v Google AdWords. Lze tak\u00E9 oslovit profesion\u00E1ly spravuj\u00EDc\u00ED tyto kampan\u011B. V ka\u017Ed\u00E9m \u00FA\u010Dtu je mo\u017En\u00E9 vygenerovat si remarketingov\u00FD k\u00F3d, kter\u00FD je n\u00E1sledn\u011B vlo\u017Een na webov\u00E9 str\u00E1nky zadavatele a kter\u00FD slou\u017E\u00ED ke sb\u011Bru n\u00E1v\u0161t\u011Bvn\u00EDk\u016F. C\u00EDlov\u00E9 publikum, kter\u00E9 m\u00E1 b\u00FDt osloveno, m\u016F\u017Ee b\u00FDt pak r\u016Fzn\u011B segmentov\u00E1no. Reklamy se daj\u00ED zam\u011B\u0159it na v\u0161echny n\u00E1v\u0161t\u011Bvn\u00EDky nebo jen na n\u00E1v\u0161t\u011Bvn\u00EDky ur\u010Dit\u00FDch kategori\u00ED webu, \u010Di nap\u0159\u00EDklad na ty, kte\u0159\u00ED ji\u017E m\u011Bli zbo\u017E\u00ED v ko\u0161\u00EDku, ale nakonec nic nenakoupili. Samotn\u00FD princip remarketingu v\u0161ak slou\u017E\u00ED k p\u0159iv\u00E1d\u011Bn\u00ED n\u00E1v\u0161t\u011Bvn\u00EDk\u016F na web za \u00FA\u010Delem dokon\u010Den\u00ED po\u017Eadovan\u00E9ho c\u00EDle. U elektronick\u00FDch obchod\u016F je za c\u00EDl pova\u017Eov\u00E1n n\u00E1kup a tato metoda by m\u011Bla dopomoci k dokon\u010Den\u00ED objedn\u00E1vky. V\u0161echny tyto \u010Dinnosti maj\u00ED v\u00E9st k ukon\u010Den\u00ED c\u00EDl\u016F jak\u00E9koli str\u00E1nky."@cs ;
dbpedia-owl:wikiPageID 855412 ;
foaf:isPrimaryTopicOf wiki-cs:Remarketing ;
dbpedia-owl:wikiPageExternalLink ,
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dbpedia-owl:wikiPageRevisionID 15762130 .